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About Prof. Adré Schreuder

BCom (Hons) & MCom Marketing (UP),  DCom (RAU)


CEO of Consulta

Founder & Chair of the SA Customer Satisfaction Index


Adré Schreuder completed his junior degrees (Bachelors of Commerce and Honours degree) as well as his

Master of Commerce dissertation cum laude at the University of Pretoria. He started his career as Marketing Assistant at the Marketing Division of the Department of Post and Telecommunication. After three years (in 1988) he accepted a position as Lecturer at the Department of Business Economics of the University of Pretoria, afterwhich he was promoted to Senior Lecturer at the end of 1989. In January 1991 Adré made an important academic change to the Rand Afrikaans University (Johannesburg) where he completed his doctoral thesis in 1992. In July 1993 Adré was promoted to Associate Professor. He returned to the University of Pretoria in 1994 to assume the position of Chair in Marketing and promotion to full professor at the Department of Marketing and Communication Management. 



The next important career milestone was when Adré was appointed as Head of Department of Marketing and Communication Management in January 1996. The academic chapter of his career was appropriately closed when he was awarded a position as extra-ordinary professor and negotiated an equity-share deal with the University of Pretoria to establish a market research consulting firm called Consulta Research at the end of 1999.
He actively consults to large, medium and small businesses and serves as non-executive director in numerous other companies. He has published at numerous local and international conferences and publications. Adré has been acknowledged in the South African market research industry as the leading expert in customer satisfaction and customer experience research and measurement. International acknowledgement of the contribution made to the measurement of customer satisfaction came in November 2005 when Adré was invited to the International Council for Financial Competition to host a panel presentation “Next Generation Customer Experience and Loyalty Measurement.”


Most recently, Adré founded the South African Customer Satisfaction Index (SAcsi) in patnership with the American Customer Satisfaction Index (ACSI). This is a milestone in South African history being the only ACSI partner in SA and providing both consumers and businesses with an independent view on customer satisfaction.

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